Introduction to the WLogix Website Marketing
Program.
Fine tuning your website marketing campaign
to bring results.
 Ever
since the introduction of the first search engine, webmasters all over
the world have been trying to find ways to get their website listed near
the top. Some of these shady methods have caused search engines to set
up stricter filters and rules to weed out those using 'trickery' and black
hat SEO tactics to optimize their website. In return, there are many companies
that now sell services that only 'trick' search engines into listing your
site. This method isn't any better for your marketing campaign than it
was when the first search engines came out- and IS NOT part of a proper
website marketing campaign today.
When all is said and done, search engines still favor websites that
are designed with good coding that has the viewer in mind and is also
rich in relative content. There is no substitute for a well coded website
with good content.
More information on our Website Marketing Program | Signup
IS the WWMP
right for you?
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What
Most of us Want From Our Website |
1. Top search engine rankings.
2. Traffic that materializes into ROI.
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To Reach Our Goals
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We assess, research, promote, analyze and maintain. We re-develop
if needed. We experiment when needed. We learn. We change as the
webs surf dictates.
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What We Need From You
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Understanding.
This is a process. There is no 'magic
button' that will correctly get your website marketing campaign
off of the ground. Work with us to reach your website goals.
Involvement.
A website that is optimized and has a
good marketing campaign behind it isn't that hard to achieve in
most cases, but it does take participation on your side. We can
provide the knowledge and coding or consult with your team as
much as you need. We can do this in steps, or all at once. We
first need to know the needs of you, your marketing campaign and
marketing team. We can help you find this out if needed.
We are here to advise, consult, and
bring results. This isn't rocket science, but it is science.
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Why The WWMP?
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Some SEO companies use 'black hat' techniques that bring quick
results, but negative future consequences that don't actually
help the quality of your website or website marketing program
as a whole.
Some SEO companies charge thousands of dollars per year- or even
per month to keep your site in the top searches.
The WLogix Website Marketing Program (WWMP) is designed to optimize
your website 'organically', which has no negative side effects.
This can allow you to achieve great rankings and quality traffic
to your website, while spending much less on your marketing campaign.
If you reach good
search engine rankings 'organically', you may not have to worry
about your website marketing campaign for months or even years.
No monthly fee's to keep your spot.
PLUS....we can provide every type of report
concerning your website that you could ever want. This includes
reports that will help your marketing team:
-Research your keywords
-Research your competition (keywords, links and more)
-Find link campaign partners
-Check current website rankings
-Monitor traffic
-Monitor link popularity
-Manage PPC campaigns
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*If you or your website marketing team do not already realize
the importance of having the above knowledge, it might be a good
sign that you need to contact us for more information. For example:
Your marketing department or website marketing
team should know that search engines like websites that have
links from quality websites- and will rank those websites with
more quality links going to them much higher than if you do
not have outside links from relative websites.
Your marketing team should be aware of
your current rankings on all of the top search engines and directories
for your top key phrases, along with your competition for those
key phrases and also how many times your competition uses your
phrases in their content. You can't compete if you don't know
what to do to pull ahead with your desired key phrases.
It might be beneficial if your marketing
team knows the KEI (keyword effectiveness index) for each key
word/phrase you are planning to use.
Has your marketing team viewed your website
in a text browser? Is your message still there? Search engines
can basically see what a text browser such as Lynx can see.
Are you burying your message in media that search engines have
trouble with- like images, heavy flash presentations, PDF's
and so on? If you can't read it in a text browser- the search
engines will have a hard time with it also.
-What do your meta-tags and keyword tags
include for relative content? Can your marketing department
tell you why your title tag is important on each web page? If
not, they are not really helping in the 'marketing' of your
website and may lack the knowledge. IT is not marketing, so
don't expect your IT department to know it all.
There is MUCH MUCH more to a successful website marketing campaign.
It's time to realize the undeniable power that your website can
have. The rewards are numerous.
A solid marketing campaign is not achieved by magic- but only
through understanding and knowledge. Please let us know how we
can help you get started.
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